Episode 56: Omnichannel Transformation the IKEA way

 

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In this episode of the Industrial Innovation Podcast, host Daniel Phillips speaks with Bassam Sabry, Vice President - IKEA Global Countries Digital Manager at Ikea

Bassam presents his key tips on mastering omnichannel transformation on a global scale.

Timestamps:
00:00 - Introduction to the Industrial Innovation Podcast

02:54 - Transitioning to Omnichannel

05:59 - Defining Success in Omnichannel Transformation

09:41 - Integrating Technology with Legacy Systems

11:55 - Impact on Bottom Line and Revenue

18:17 - Bassam’s advice for organisations

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Daniel Phillips