Episode 17: Design Thinking for Innovation

Listen to Deepa cutting straight through to how innovation concretely works for people actually deploying it. From brain science to process via ideation, letting ideas blossom and mistakes happen, uncover the key learnings of Deepa's career.

Timestamps:
00:00 - Introduction to the Industrial Innovation Podcast

05:55 - Distinguishing between innovation, discovery, invention, and creativity.

09:30 - Discussing the common challenges in executing innovation.

14:46 - The critical role of marketing in the innovation process.

17:05 - Integrating Design Thinking, Agile, and Six Sigma methodologies.

22:50 - Adapting design thinking within traditional waterfall organisations.