Episode 18: Data Driven Customer Demand in Focus
Listen to Fazlur Rahman Head of Global Demand Planning and Digital / Process Transformation at Kraft Heinz.
He explains how insights creation is inherently an idiosyncratic process. Machine Learning can be flawed by design since it is designed by humans. So how to objectively design a data management system that serves you? Discover everything Fazlur learnt when it comes to helping digital transformation pay out.
Timestamps:
00:00 - Introduction to the Industrial Innovation Podcast
06:12 - How to get real insights from customer demand data
08:08 - Leveraging historical data and leading indicators for forecasting models
11:27 - Designing data flows for actionable demand planning insights
13:45 - Using machine learning models in ongoing operations
16:44 - Building strong supplier relationships amid volatility
20:10 - Innovative forecasting models like neural networks
23:40 - Planning's impact on sustainability goals
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